12 Benefits Of Having A Website

Some of the goals that can be achieved by launching a website include the following:

 

1.Far Cheaper and Much More Flexible Than Print Advertising


The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

 

2. Market Expansion
The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access.

3. Diversify Revenue Streams

 

A website is not just a medium for representation of your company, it is a form of media from which everybody can acquire information. You can use this media to sell advertising space to other businesses. A recent trend has risen where businesses feature their very own directory of complimentary services, where the visitor can search for information on a business that will enhance the use of your service. The business sells complimentary businesses a listing in their directory.

A good example is a catering company featuring a directory with businesses such as event co-coordinators, electronic equipment rental companies, etc.

more

What is a Website

From Wikipedia, the online encyclopedia

 

A website, also written Web site,[1] web site, or simply site,[2] is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address known as a Uniform Resource Locator. All publicly accessible websites collectively constitute the World Wide Web.

A web page is a document, typically written in plain text interspersed with formatting instructions of Hypertext Markup Language (HTML, XHTML). A web page may incorporate elements from other websites with suitable markup anchors.

 

 

What is Corporate Identity

From Wikipedia, the online encyclopedia

 

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.[1]

Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.[2] Often referred to as organizational identity, corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups.[3]

 

 

General Page Design

Designing a well-organized website helps visitors

navigate through the information presented.

 

Maintain a simple, consistent page layout throughout your site.
A consistent design and appearance makes it easier for visitors to locate the specific information they seek. For example, a feature presented on every page, such as a standard navigation menu or logo for the site should always appear in the same place. A clear, consistent presentation will especially assist people with visual impairments or learning disabilities who have difficulty using disorganized navigation schemes.